School children are increasingly turning to social media for advice on their future, according to new research.

Landing the perfect job has traditionally relied on good advice from teachers or career guidance professionals. But according to the latest study on how young people make decisions about their future, this has all changed.

Dubbed the “self-service” generation, young people are increasingly spurning the conventional wisdom of teachers and careers advisers and turning to YouTube for advice on kick starting their careers.

Harry King is one such teenager. The 19 year old says the influence of social media was the main reason he started looking online for guidance.

He says: “[Online clips] tell people you don’t have to conform and university is not for everyone”. He has just begun an industry-focused course which includes studying for a BA in professional business practice while working in a company.

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